Blokes of Influence: Jack Steele and Matt Ford

Two mates from New South Wales' south coast: tradies Jack Steele and Matt Ford are Blokes of Influence.

Jack Steele and Matt Ford are the 'Aussie battlers' behind the iconic social media account The Inspired Unemployed.

They have built an incredible following by creating content around their take on everyday observations and Australian culture.

Deciding to take advantage of their new celebrity status Steele and Ford quit their day jobs where they'd been working as a plasterer and carpenter.

Blokes of Influence: Part one & two
In the world of social media a strange phenomenon is occurring. The influence of influencers is waning.

It seems the world is nearing its fill of heavily filtered attention-seekers with their ubiquitous fake lips subtly trying to sell something. But there's no need to fear the imminent collapse of Instagram and TikTok. And that's because of the rise of anti-influencers: people whose sway - and appeal to multinational brands - actually increases the less they care about what others think of them.

Leading the way are two proudly ordinary Aussie blokes. Matt Ford and Jack Steele are known online as the Inspired Unemployed but in reality they're very busy making a fortune.

BOOK

Men of Influence

Bill Hendricks
Paperback

In a culture where men are often confused about their identities Rick Johnson popular author and founder of Better Dads wants to clarify the confusion. His latest book equips men to be the powerful and influential men God created them to be as husbands fathers and world-changers.

The Power of a Man includes honest and insightful advice on:

- being a man of character
- loving your wife and children as a better husband and father
- sacrificing and living life for the benefit of others
- living a life of great significance and deeper meaning
- overcoming the traps that hinder masculinity
- developing the seven traits of true masculinity

It is a call to answer God's unique design for men to impact the world around them. It's perfect for men of all ages and for women to give to the men in their lives.

Booktopia.com.au

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