Sydney, for its second consecutive year, has been branded the worlds best city brand over London, Paris and Rome.
The title is awarded each year by the Anholt City Brands Index, a global survey run by British businessman Simon Anholt, using votes from more than 20,000 consumers worldwide.
The data is analysed in terms of six components:
presence - a citys international status and standing
Place - a citys beauty, climate and other physical attributes
Potential - a citys economic and educational opportunities
Pulse - a citys urban appeal and lifestyle
People - a citys friendliness, openness, cultural diversification and safety
Prerequisites - a citys basic qualities, including hotels, schools, public transport and sports.
New South Wales Tourism Minister Matt Brown believes the award is a well-deserved honour for Australia and Sydney.
"Its a vote of confidence in our city, our tourism industry, as well as on our public amenities such as transport, schools and hospitals,"he said.
"This position was certainly not a fluke - its everyones hard work that has contributed."
Sydney, for its second consecutive year, has been branded the worlds best city brand over London, Paris and Rome.
The title is awarded each year by the Anholt City Brands Index, a global survey run by British businessman Simon Anholt, using votes from more than 20,000 consumers worldwide.
The data is analysed in terms of six components:
presence - a citys international status and standing
Place - a citys beauty, climate and other physical attributes
Potential - a citys economic and educational opportunities
Pulse - a citys urban appeal and lifestyle
People - a citys friendliness, openness, cultural diversification and safety
Prerequisites - a citys basic qualities, including hotels, schools, public transport and sports.
New South Wales Tourism Minister Matt Brown believes the award is a well-deserved honour for Australia and Sydney.
"Its a vote of confidence in our city, our tourism industry, as well as on our public amenities such as transport, schools and hospitals,"he said.
"This position was certainly not a fluke - its everyones hard work that has contributed."
